Before we get overly eager to clean out our inbox, take a minute to pause before clicking that unsubscribe button.
Yes, you read that right.
I love all the advertising emails I get in my inbox.
Why?
Because these types of emails are marketing gold.
My inbox is like a treasure chest filled with the latest marketing strategies from some of the world’s largest brands. These campaigns are created by top-tier marketing agencies, representing hours of expertise, research, and creative effort.
Think about it—this is free marketing education delivered straight to you.
PRO TIP:
Before hitting “unsubscribe,” take a closer look at these emails. Pay attention to the design, the subject lines, the calls to action, and even the timing of when they’re sent. Jot down what grabs your attention or sparks ideas. I’ve discovered so many concepts that I can adapt and use in my marketing for Wrennovate and my clients.
What if we stopped seeing these emails as spam and started viewing them as a masterclass in marketing research?
So, instead of rushing to unsubscribe, ask yourself: What can I learn from this?
Make sure you don’t overlook these hidden gems in your inbox—you might just find your next great idea.
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