Have you ever been reading a newsletter when, right in the middle of a sentence, it just stops?
You scroll down, expecting more, but that’s it. The rest of the message is gone.
If you’ve ever wondered where the rest went, or if your own newsletters might be getting cut off for your readers, the culprit is usually your email platform.
Why It Happens
Email services like Gmail automatically “clip” long messages once they reach a certain size. When that happens, readers will see a small message at the bottom that says something like:
Message clipped. View entire message.
This is meant to keep inboxes tidy, but it can also hide valuable content, links, or your all-important call to action.
How to Spot It (and Fix It)
- When reading newsletters: Scroll to the bottom and click “View entire message” in Gmail, or “View this email in your browser” at the top of most newsletters.
- When sending newsletters: If you use an email platform like Mailchimp, MailerLite, or ConvertKit, try to keep your email under 100KB to avoid clipping. Trimming large images or long content blocks can help.
- Bonus tip: Encourage your readers to add your sending address to their contacts. That helps prevent clipping and improves deliverability.
Why It Matters
Whether you’re a reader or a sender, those last few paragraphs often hold the good stuff — the resources, closing thoughts, or the invitation to connect.
So next time you’re reading or sending a newsletter, take a quick scroll and make sure the message isn’t being cut short. You might be missing, or accidentally hiding, something worth sharing.
Need a Hand with Your Newsletters?
If your newsletters aren’t performing the way you’d like, or you’re not sure your audience is seeing everything you send, Wrennovate Business Solutions can help. From setup and formatting to automations and delivery, we’ll make sure your emails look polished, load quickly, and actually reach the people who need to read them.
👉 Ready to improve your newsletter results? Schedule a free Discovery Call with Wrennovate and let’s make sure your emails get opened, read, and remembered.